+24 Commodity PressurePublic schedules, rosters, news, and social feeds make core value easily aggregated; live streams and ticket links are the only moderately unique assets.
Team pages with schedules, rosters, and news (regularly updated)Composite calendar of events/resultsWatch Pack Athletics LIVE and ON DEMAND
+0 Model DependencyNo AI positioning or model reliance visible on the site.
No AI positioning, claims, or AI features visible on the site
-12 Workflow OwnershipOfficial home for recurring workflows (schedules, rosters, live broadcasts, ticketing) that drive repeat visits and operational updates.
Team schedules and results (regularly updated content)Rosters and news per sport (frequent, recurring updates)Composite calendar for events
-4 Distribution EmbeddednessModerate embeddedness via social channels, ticketing partner, streaming and radio links—not a platform-owner but well-connected across channels.
Facebook / X / Instagram links for each sportTicketSmarter - Official Ticket Resale MarketplaceWatch Pack Athletics LIVE and ON DEMAND (streaming)
-4 Integration DepthSome real integrations (streaming, ticketing links, composite calendar) but heavy reliance on third-party channels rather than deep platform entanglement.
Live and On Demand streaming for athleticsTicketSmarter integration for ticket resaleComposite Calendar (Events / Results)
-8 Enterprise TrustStrong institutional credibility — university affiliation, compliance documents, and official athletic department signals indicate durable trust.
CSU Pueblo Department of Athletics (institutional affiliation)Compliance OfficeEADA Report
-6 Switching CostModerate switching cost from historical records, alumni followership, and live content, but fans and buyers can be pulled to social platforms or third‑party ticketing.
Historical records and alumni/pro players (brand and legacy)Exclusive team content and live broadcastsRosters and schedules updated frequently
-0 Monetization MaturitySome commercial signals (ticketing, bookstore, corporate partnerships) but pricing and revenue model details are opaque or indirect.
Ticketing links to TicketSmarterCSU Pueblo Bookstore (purchase Pack Gear link)Corporate Partnerships listed
+4 Category BaselineVertical workflow products start safer than generic assistants.
vertical workflow
+2 Relative PlacementSmall upward tweak: slightly more vulnerable than a 29 but still materially safer than commercial vertical SaaS peers.
Peer anchor scores cluster ~50 (At Risk) — commercial vertical workflow products are generally judged more vulnerable than a one-off university site.Commodity pressure: schedules, rosters, and public event data are easy to aggregate or mirror, increasing replaceability risk.Weak monetization visibility and reliance on third‑party ticketing/resale (TicketSmarter) reduce commercial lock‑in and revenue stickiness.