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Ticker Comparison

BOX vs NOW

Comparing Box and ServiceNow. Latest refresh 2026-03-03.

AIS delta -15.6Momentum delta -22.5Surface delta 3

ServiceNow is ahead on AIS because the latest snapshot exposes more countable AI surface area (31 extracted items vs 34 for BOX).

Company

Box BOX

Latest quarter: Q4 FY2026 • Updated 2026-03-03

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Latest QuarterQ4 FY2026
AIS78.50
Momentum-21.5%
MovementFalling
AI Mentions11
Signal Surface34
AI Products6
Partnerships6

Box is actively commercializing AI across its Intelligent Content Management platform. Key product launches include Enterprise Advanced (now representing 10% of revenue), Box Extract (GA), Box Shield Pro (GA), Box AI Studio (with support for Anthropic, Google and OpenAI models), and Box AI Agents (available in ServiceNow Marketplace). The company emphasized developer enablement (documentation site, MCP server, interactive API playground) and multiple ecosystem integrations (Anthropic MCP Apps, Atlassian MCP Gallery, Figma Make, ServiceNow). Financially, Box reported Q4 revenue of $305.9M (+9% YoY), strong non-GAAP gross margin (82.3%) and non-GAAP operating income of $93.7M, with non-GAAP free cash flow of $97.5M. Guidance targets Q1 FY27 revenue of ~$304M and FY27 revenue of ~$1.275B, with non-GAAP EPS guidance of $0.36 (Q1) and $1.55 (FY). Overall tone is bullish driven by product execution and strategic model/marketplace partnerships, with moderate attention to FX and macro risks.

Company

ServiceNow NOW

Latest quarter: Q4 FY2025 • Updated 2026-01-28

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Latest QuarterQ4 FY2025
AIS94.07
Momentum+1.0%
MovementStable
AI Mentions23
Signal Surface31
AI Products6
Partnerships7

ServiceNow presents a bullish AI-forward narrative: positioning itself as an "AI control tower" and highlighting product momentum (Now Assist, Workflow Data Fabric, Raptor, CPQ, Build Agent) and strategic moves (acquisitions of Moveworks, intent to acquire Armis and Veza). The company announced multiple partner integrations (Anthropic/Claude, OpenAI, Microsoft Agent 365, Figma) to bring foundation/frontier models and agent orchestration into its platform and announced programs (Build Program, Now Next AI, ServiceNow Store) to accelerate partner-built AI agents. Financially, Q4 2025 total revenue was $3,568M (20.5% YoY), non-GAAP gross margin 80.5%, non-GAAP operating income $1,101M, GAAP net income $401M, and non-GAAP free cash flow $2,032M. Guidance includes Q1 2026 subscription revenue of $3,650–3,655M and full-year 2026 subscription revenue $15,530–15,570M, and management links AI product adoption (Now Assist, Moveworks) to near-term guidance and long-term market opportunity.

Quarterly TAIS Comparison

Comparison Read

NOW has the stronger current AI signal surface.

ServiceNow is ahead on AIS because the latest snapshot exposes more countable AI surface area (31 extracted items vs 34 for BOX).

BOX: AIS 78.50 • Momentum -21.5% • Surface 34

NOW: AIS 94.07 • Momentum +1.0% • Surface 31

Shared Signal Surface

Partner: AnthropicPartner: OpenAIPartner: Figma

BOX AI Products

  • Enterprise Advanced
  • Box Extract
  • Box Shield Pro
  • Box AI Studio
  • Box AI Agents
  • Box Connector

NOW AI Products

  • Now Assist
  • ServiceNow AI Platform
  • Build Agent
  • Workflow Data Fabric
  • Raptor
  • CPQ

BOX AI Initiatives

  • Enterprise Advanced launch
  • general availability of Box Extract
  • general availability of Box Shield Pro
  • Box AI Studio model support
  • Box AI Agents availability in ServiceNow Marketplace
  • developer documentation site with AI-powered chat

NOW AI Initiatives

  • Now Next AI
  • Build Program
  • ServiceNow Store
  • Canada Centre of Excellence
  • acquisition of Armis
  • acquisition of Veza
  • Moveworks acquisition

BOX AI Capabilities

  • agentic AI
  • AI-powered chat
  • advanced search
  • data extraction
  • metadata extraction
  • content insights
  • intelligent workflow automation
  • visual interfaces for AI interactions

NOW AI Capabilities

  • agentic workflows
  • AI orchestration
  • AI governance
  • enterprise search
  • autonomous cybersecurity
  • identity and access management for AI agents
  • prompt-based app generation

BOX Developer Tools

  • Box developer documentation site
  • Box developer documentation MCP server
  • interactive API playground

NOW Developer Tools

  • Build Agent

BOX Customer Proof

  • Enterprise Advanced customers account for 10% of revenue
  • Box served as an early launch partner supporting Anthropic, Google and OpenAI models in Box AI Studio

NOW Customer Proof

  • Now Assist net new ACV in Q4 2025 more than doubled year-over-year
  • 244 transactions over $1 million in net new ACV in Q4 2025
  • 603 customers with more than $5 million in ACV
  • Panasonic Avionics deployment across more than 300 airline customers