BOX vs HUBS

Box is actively commercializing AI across its Intelligent Content Management platform. Key product launches include Enterprise Advanced (now representing 10% of revenue), Box Extract (GA), Box Shield Pro (GA), Box AI Studio (with support for Anthropic, Google and OpenAI models), and Box AI Agents (available in ServiceNow Marketplace). The company emphasized developer enablement (documentation site, MCP server, interactive API playground) and multiple ecosystem integrations (Anthropic MCP Apps, Atlassian MCP Gallery, Figma Make, ServiceNow). Financially, Box reported Q4 revenue of $305.9M (+9% YoY), strong non-GAAP gross margin (82.3%) and non-GAAP operating income of $93.7M, with non-GAAP free cash flow of $97.5M. Guidance targets Q1 FY27 revenue of ~$304M and FY27 revenue of ~$1.275B, with non-GAAP EPS guidance of $0.36 (Q1) and $1.55 (FY). Overall tone is bullish driven by product execution and strategic model/marketplace partnerships, with moderate attention to FX and macro risks.

HubSpot highlights AI-driven product momentum centered on its 'agentic customer platform' and the Breeze product family (Breeze Customer Agent, Breeze Prospecting Agent). Management characterizes 2025 as transformative, citing that AI adoption accelerated and Breeze products "delivered real outcomes for customers." Core AI offerings mentioned: Breeze Customer Agent, Breeze Prospecting Agent, and the Smart CRM / AI-powered engagement hubs. No explicit AI adoption metrics or named AI partnerships were disclosed. Financially, Q4 2025 total revenue was $846.7M (up 20% YoY), non-GAAP operating income was $191.0M, GAAP net income was $54.4M, and Q4 non-GAAP free cash flow was $209.4M. Guidance provided: Q1 2026 revenue $862.0M-$863.0M and FY2026 revenue $3.69B-$3.70B; non-GAAP EPS guidance Q1: $2.46-$2.48 and FY: $12.38-$12.46. Management tone on AI is bullish—emphasizing product momentum and upmarket traction—while the release includes customary risk language calling out regulatory developments around AI/ML and macro/FX headwinds.